Joe Pulizzi, a name synonymous with content marketing, has made a startling departure from his usual domain. Known as the “Godfather of Content Marketing,” Pulizzi has spent years advising businesses on how to build and monetize audiences through valuable content. His books, which are almost required reading for any marketer, have been lauded for their […]
The Malibu Murders: A Journalist’s Journey from Trust to Truth
On Christmas Eve, 1977, Malibu’s sunny beaches set the stage for what appeared to be a fairy tale wedding. Fred Roehler and Verna Johnson, both widowed and seeking solace, united their families in a ceremony that seemed to promise a happy ending to their past tragedies. Ivor Davis, a London-born former foreign correspondent, recalls the […]